This Youth Day, young South Africans are being urged to take bold but informed steps toward entering the property market—either as first-time buyers, renters, or aspiring real estate professionals—despite the financial and structural challenges they face.
According to Antonie Goosen, principal and founder of Meridian Realty, the property sector remains one of the most accessible and empowering industries for young people looking to build long-term financial stability.
“There’s no doubt that affordability, access to finance, and lack of industry exposure are real hurdles,” says Goosen. “But with the right tools, mindset and support, young South Africans can absolutely take ownership of their futures—whether through renting smartly, buying strategically, or pursuing a career in real estate.”
Real Estate: A Career Path for the Ambitious
Goosen believes that real estate offers a strong career opportunity for self-starters. “It’s a people business, but also one where technology and marketing skills are becoming increasingly valuable,” he says. “Young professionals who are digitally savvy and entrepreneurial can carve out a successful career—especially if they’re supported by the right mentorship.” He encourages new entrants to seek out agencies that offer training and ongoing guidance, rather than going it alone.
Property as a Path to Financial Independence
For young South Africans hoping to purchase their first home, Goosen emphasises the importance of building good financial habits early. “Start by understanding how credit works, stay on top of your debt, and set a realistic savings goal,” he advises. “Getting pre-qualified for a bond is a great first step—even if you’re not ready to buy just yet, it helps to know what you could afford.” He notes that co-ownership with a trusted partner or purchasing a smaller, more affordable home in an up-and-coming area can also be a smart entry point into the market.
Smart Renting as a Stepping Stone
Not everyone will be ready to buy straight away—and that’s okay, says Goosen. “Renting can be a powerful stepping stone if done purposefully,” he explains. “Budget wisely, save consistently, and research the areas you’re living in. Choosing a rental close to work or public transport can reduce your living costs and improve your long-term financial outlook.”
Final Advice for South Africa’s Youth
Goosen’s most important advice is simple: “Start early—if not with buying, then with learning. Knowledge is your most powerful asset. Learn about the market, understand your finances, and surround yourself with people who are willing to share their experience.” At Meridian Realty, he says, there’s a strong commitment to mentoring young agents and empowering informed buyers. “We believe in investing in the next generation. It’s not only good for the individuals we train and advise—it’s good for the future of the property industry and for South Africa as a whole.”
